Testing my sauce and gathering data
I’ve done countless Bar-B-Q’s using my sauce for family, friends, friends of family and families of friends. Needless to say, the response to the sauce has been phenomenal. Now it’s time to take that feedback to the next level and quantify it. Having this data will do a tremendous amount for my business, especially if I plan on looking for investors.
How am I going to do this?
I plan on doing a test batch with my co-packer to see if we can reproduce the recipe on a larger scale. The minimum run for a test batch is 80 gallons and cost anywhere from $300 – $800. I am going to assume that everything will go well and the batch turns out as expected. I will then take the 80 gallons and send it out for free to any and everyone over the Memorial weekend. In return for supplying the Bar-B-Q sauce at your Memorial party (for free), I will ask that everyone who has tasted it fills out an online survey. This will enable me to finally gather the facts that I need in the most unbiased manner.
I think the key information that I need from a survey is:
- Demographics
- Print Point
- Sauce qualities (good / bad etc)
I’ve put together a short survey using Google Docs. It can be found by going to the following web address:
http://betasurvey.unclestephens.com
What do you think of it? Is it too long, too short? Is anything offensive or unclear? Am I missing anything?
Last thing, if you are interested in having free Bar-B-Q sauce for your grub over Memorial weekend please let me know via the comments. I will contact your with more details as soon as I have them.
As usual, thanks for taking the time to read this and a big thanks for all the positive feedback so far.
Category: Business Decisions, Financials, Important | Tags: feedback, market data, sauce, survey 3 comments »
March 14th, 2009 at 5:48 PM
Good luck with business!
I live up in Fargo, ND and in the summer months… BBQ and grilling is very big so i would love to get a sample of some of your stuff and for a fellow rr.net member I will get the word out HAHA.
Mitch
March 14th, 2009 at 5:54 PM
Thanks for the response, Mitch. I will email you closer to the time to get details on where to send it.
BTW, what did you think of the survey?
April 24th, 2009 at 2:15 PM
Ok.. so this is where you can start to develop your segments.